CHAMBER UNIVERSITY Class #3:
Digital Marketing: The Role of SEO and SEM
Presenter: Gordon Weathers, NWA Media Gordon Weathers is a seasoned digital marketing professional with extensive experience in developing and executing successful online strategies. He holds multiple Google certifications in Digital Marketing and works with NWA Media, where he specializes in helping businesses create both organic and paid marketing campaigns that drive revenue growth. Gordon’s expertise in SEO and SEM enables him to tailor strategies that maximize online visibility and deliver measurable results for his clients. With a passion for empowering others, he enjoys sharing his knowledge to help professionals navigate the ever-evolving digital marketing landscape.
Course Summary:
Learn the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and how they relate to your company's digital marketing.
Walk away with examples of free and paid tools for analyzing the SEO of your website and build a keyword list for both Search Engine Optimization and Search Engine Marketing.
Seating is limited. Once the class is full, registration will close. Members register on-line via the registration link provided. Future Members may register by calling the Chamber at 417-739-2564.
